Technology has become a key differentiator in how families perceive and choose care providers - and Log my Care and Care England have the research to prove it.

When choosing a care provider, families are making high-stakes decisions under pressure, relying heavily on trust signals rather than formal CQC frameworks. Family expectations of care providers have also shifted, with a growing desire for real-time updates, transparency and digital access.

Yet we've seen many providers struggle to deliver this consistently, creating a clear divide between those who use technology to support these growing family needs, and those who don't.

Join this session to learn how you can use a modern digital system to shape your first impression with families, build trust, use data to reassure, and ultimately stand out in a competitive market.