For care providers, occupancy is one of the most important indicators of organisational health. Yet many care websites fail to generate the volume of enquiries needed to keep beds filled across multiple locations. Too often, websites act as static brochures rather than powerful tools for growth.

In this practical session, Will Roberts will share how care providers can use their website and PPC campaigns to attract more visitors, generate more enquiries, and ultimately increase occupancy. Drawing on real-world experience working with health and care organisations, Will will share the key elements of a high-performing care website, how paid search can amplify demand in your local areas, and how both can work together to turn online interest into meaningful enquiries.