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the biggest celebration of care in the capital is back and registration is live!

29-30 April 2026 Excel London

Speakers

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Becky Crichton - Crystal Care Collection

Becky Crichton

Head of Digital Marketing, Crystal Care Collection
Becky's focus is on driving occupancy and attracting high-quality self-funded enquiries across a growing group of homes. Although digital is her specialism, she’s worked across pretty much every area of marketing – from producing collateral and PR to events, open days and working closely with home managers to turn enquiries into move-ins. She genuinely loves the care sector and the difference great marketing can make when families are making big decisions. Becky brings a practical, straight-talking approach, combining creativity with data and always keeping the end goal in mind: full homes and happy residents.
Sessions