Becky Crichton
Head of Digital Marketing,
Crystal Care Collection
Becky's focus is on driving occupancy and attracting high-quality self-funded enquiries across a growing group of homes. Although digital is her specialism, she’s worked across pretty much every area of marketing – from producing collateral and PR to events, open days and working closely with home managers to turn enquiries into move-ins.
She genuinely loves the care sector and the difference great marketing can make when families are making big decisions. Becky brings a practical, straight-talking approach, combining creativity with data and always keeping the end goal in mind: full homes and happy residents.
Sessions
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29-Apr-2026People & Business TheatreWinning self-funded clients through strategic marketing and sales


