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the biggest celebration of care In the capital

29-30 April 2026 Excel London

Care Show has a new look...

For over a decade, Care Show has united the care community, celebrating your dedication and shaping the future of care.

As the sector evolves, we’re embracing change with a refreshed brand and renewed focus, creating a space where care professionals can learn, grow, and continue delivering extraordinary care.


 

the logo

In a sector that’s always evolving, our new logo reflects Care Show’s core spirit. The icon suggests an embrace, with flowing curves that carry the same sense of comfort and connection you’ve always known. We’ve also chosen lowercase lettering to give the brand a friendly, modern, and approachable look.

Care Show new logos

backstory

Care Show launched over 20 years ago with one simple mission, to bring the care community together.

Now the mission has grown into something bigger – to create the UK’s main social care event in the calendar, with shows in Birmingham and London. We welcome over 14,000 working within social care, representing 8,000 different care providers, from domiciliary care, to nursing homes, from respite care and more recently retirement living.

But with that growth, something else has become clear. It’s time our look reflects who we’ve become. 

strategy

It was time for Care Show to step confidently into a new chapter, future-proofing the brand so it remains strong for years to come. It’s still the Care Show you know and love, now with a refreshed visual identity that feels unmistakably us.

This new look unites every event, Care Show Birmingham, Care Show London, Retirement Living Show, and Care Show Thirty Under 30, under one cohesive brand.

Our refreshed identity captures the warmth, personality, and community spirit that define Care Show and the amazing people who bring it to life.

tone of voice

tone of voice

The new Care Show tone of voice is warm and clear, proudly grounded in our role as the UK’s leading care event. We want everyone to feel a part of the conversation and so our language is friendly and inclusive.

Our tone reflects our brand values and what we stand for.

We’re not afraid to think outside of the box or bring playful energy to our tone, because driving better care should feel exciting, hopeful and something we can all get behind.

brand values

brand values

Compassionate
Creative
Community-minded
Thought-provoking
Open-minded
Trust-worthy
Fun
Inclusive

colour

colour

We’ve refreshed our colour palette while keeping the familiar tones, ensuring we don’t lose the vibrancy that defines the event. A bold new blue now anchors the Care Show branding, supported by a range of other shades to add depth. You’ll also see colour gradients featured throughout - layers that overlap and blend, reflecting our goal of bringing the entire care sector together under one roof.

At the heart of Care Show, both as a show and as a team, our essence remains the same. Our mission is, and will always be, to bring the community together for two days filled with insight, learning and connection.